New Finds
All three cards were sold by G. Herring which became Beutron (Aust) in 1963.
Late 1950s. Polyester was a new material for the company. It was supposedly similar to Mother of Pearl, but more wash resistant.
Ownership of the company changed in 1963. “New Beutron” was probably a reference to this change.
In the same year, 1963, their main competitor, General Plastics Ltd, was purchased by Beutron. Therefore Beutron took over supplying G. J. Coles with Embassy branded buttons.
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