1940 Button Advertising

This was part of a full page advertisement for David Jones. The fad for novelty/figural buttons that had started in the mid 1930s was still evident.

The Sun (Sydney), 15th October 1940 page 8.

Below is a mother-of-pearl leaf from 1937.

The Australian Women’s Weekly, 6th March 1937 page 21. A MOP leaf shaped button.

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