17th June 2024

Modern Miss

Although these are not labelled as such, I believe these cards were produced by General Plastics, as some of the button designs are the same as those found on Beauclaire cards. They probably date from the 1940s. From 1950-1957 General Plastics Ltd only used the brand name ‘Beauclaire’, then switched to ‘Leda’ (excepting for the cards of buttons they produced for G. J. Coles and for Woolworths).

Above: the same design in 2 sizes and 2 colours.

The black design above occurs below on  Beauclaire cards:

One of the red designs was found on older Coronet branded cards with hand painted detailing:

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